The Equity Equalizer, Technology by GMEN

Revolutions change society in a significant and dynamic way. First there was the agricultural revolution that gave humans the ability to dominate all other animals on the planet. Then the industrial revolution moved and migrated people from the agricultural landscapes and farms to cities and urban areas for better pay and jobs. 

Now the digital revolution is leveraging the playing field and bringing access to information to anyone who has even the most basic tool. The internet and digital tools make it easier for small businesses to access the same information and resources as larger companies. Technology equalizers include: 

Online marketplaces: Platforms like GoDaddy, Amazon, Etsy, Alibaba and Shopify allow small businesses to reach a global audience and compete with and look like larger companies. 

Automation: Tools like automation software can help small businesses streamline their operations, making them more efficient and cost-effective. Remote workers can be accessed from anywhere, and small business owners can bring in the best talent from across the world to build their enterprises. 

Cloud computing: Cloud-based tools and services can help small businesses access powerful technology at a fraction of the cost of traditional on-premises solutions. 

Online education: Online education and training resources allow small business owners and employees to acquire the skills they need to compete in the digital economy. 

While the digital revolution is still being realized, we can look at history and know that this train in now on the track and there is no turning back.


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Get the Hack Outta of Here: Use Tech as a Roadmap to Grow, Protect, & Save Money in Your Business!


We all know that technology is the driving force of our economy. It’s changed the way we communicate, live, and do business. That’s why it’s important that you use technology to grow your business. By leveraging automation and software tools to scale your company and save money, you’ll be able to scale faster than ever before without sacrificing quality or value.

Use Technology to Grow Your Business

Growing your business is the cornerstone of success. It’s a process that can be challenging, but it doesn’t have to be overwhelming or intimidating. In fact, if you use technology as a roadmap for growth, then you’ll find yourself moving forward at an accelerated pace!

So how do we use technology as a roadmap? Let’s take a look at some specific examples:

  • Get More Clients – Use marketing automation software like HubSpot or Infusionsoft so that when someone fills out a form on your website asking for more information about what services/products they need help with (or even just inquiring about who you are), they get an automated email reply from YOU within seconds! This saves SO much time because instead of having to sit there manually typing out every single response–which takes HOURS–you can simply set up pre-written responses and send them off automatically without lifting a finger! This also helps build trust because prospective clients know they’ll always receive prompt responses from their vendor(s).

Protect Your Business with Tech Tools

  • Use technology to protect your business.
  • Use a firewall and virus protection software, like SentinelOne or Trend Micro Business, to keep hackers out of your network.
  • Use password management software to create complex passwords for all the websites you access, and then store them securely in one place so that they’re easy for you but hard for anyone else to get at them (like someone who might be trying to break into your computer).
  • Two-factor authentication is another way to keep hackers out–it requires two separate pieces of information before granting access (e.g., a username/password combo plus an SMS message). This makes it significantly more difficult for unauthorized users trying either brute force attacks or social engineering techniques on their way into an account because now there’s no single point of failure; even if someone finds out what username/password combination works best against some service provider A then tries using those same credentials with another provider B (which might have different security measures), these additional measures will stop them from gaining access altogether!

Automate Your Business will Help You Save Money & Scale Your Business

Automation can help you save time and money, scale your business, protect it from threats and disasters, and grow your revenue.

Here are some examples of automation tools:

  • CRM (Customer Relationship Management) – A CRM is a tool that helps you manage your contacts and communications with customers. It tracks customer data so that you know what they want, when they want it, how much they’ve spent on previous purchases or services rendered by the company–and much more!
  • Payment Processing Software – Payment processing software allows businesses to accept credit card payments without having to buy expensive hardware or software systems designed specifically for this purpose. Instead of paying thousands of dollars upfront for these systems when starting out in business as an entrepreneur with limited capital resources available for investment purposes like this one might have been able to do back in “olden times” before technology changed everything forever…
  • Become a money-saving machine.

Automate your marketing. Use technology to scale your business. Save time and money in the process, because you’re now able to do more with less!

Use tech to scale your business

One of the best ways to scale your business is by using technology. If you’ve never thought about scaling before, it might sound like a scary word and concept. But trust me when I say that technology can help make your business grow faster than ever–and in a way that protects its integrity along the way!

Let’s take a look at some examples of how technology can be used to scale:

  • Automation: Using automation software like Zapier or IFTTT (If This Then That) allows you to connect different apps together so that whenever one thing happens in one app, another happens automatically elsewhere. For example, if someone follows me on Facebook as a customer but hasn’t purchased anything yet from my website within 30 days after following me there…Zapier will send them an email reminding them about my products/services again! This way there’s no need for me personally do anything extra because once they sign up through Facebook they receive all kinds of reminders as needed until they convert into buyers which means less work for everyone involved 🙂

Automate your marketing

Automate your marketing.

Social media and email are two of the most popular tools for automating your marketing. Social media has a wide reach, which can be used to spread awareness about your company or product. Email marketing is another way to reach out to people who have previously expressed interest in what you do, and it also allows you to build relationships with those who have opted in by signing up for updates from you.*

Ensure client loyalty on the road to success

We’ve all been there. You’re at an event, and the speaker is giving a presentation on how to use technology in your business. They talk about how it can help you grow and protect, but they also mention that you should use it to save money–and that’s when things get tricky.

It’s easy for entrepreneurs like us who are struggling with cash flow issues and trying to keep our heads above water (or just stay afloat) feel like we need every penny we have in order to survive another day at work–but this isn’t true! In fact, there are several ways in which using technology can actually help increase revenue while saving money at the same time.

Leverage technology and automation to save time and money.

This is an area where technology can be your best friend. In fact, there are a few ways that automation can help you grow your business, protect it from cyberattacks and save money in the process.

First up: automation saves time and money! If you have ever had to manually update a spreadsheet or create a report for yourself or others at work then you know how much time goes into these mundane tasks. By setting up automated processes (either through software or with tools like Zapier), we can eliminate these manual steps so that our team members can focus on higher value activities instead of spending hours on menial tasks like data entry or reporting.

Second: automation helps protect against cyberattacks by reducing the number of surfaces through which hackers could gain access to sensitive information such as customer credit card numbers or social security numbers because they’re not stored anywhere except where they need them most–in the cloud! This cuts down risk significantly compared with keeping all information locally where it could easily be compromised by malware attacks such as ransomware attacks (which encrypt files until payment is made) etc., just one reason why companies should strive toward moving everything online ASAP.”


I hope you’ve learned some valuable lessons about how to use technology as a roadmap to success in your business. Remember: technology is just another tool that can help you get things done, grow, protect and save money. It’s not magic or sorcery–it’s just another way of getting stuff done!


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Registering your business is a key part of getting it up and running. All companies doing business in the City of Atlanta need to register with the city and depending on how your business is set up, you may also need to register with the county, state, or federal government. You can find the information you need to navigate the steps below.

Find a Location and Permits

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Employer Identification Number (EIN)

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Incorporate your Business Entity

If you choose to structure your business as a Partnership, Corporation, or Limited Liability Company, you will need to incorporate your business entity with the Georgia Secretary of State. Visit their website to make sure your business name is available and get tips on filing

Register a Business Name (“Doing Business As”)

If you’ve chosen a business name that is different from your first and last name (for instance, if your business is called “Jane’s Grocery” instead of “Jane Doe Inc.”), you will first need to make sure that no one else is using that name. Check to see if the name is still available, and then be sure to register the name to yourself so someone else doesn’t take it. This helps to avoid confusion from having a lot of businesses with the same name and will protect your business by ensuring that no one starts doing business using your business name.

Reserve your business name here.

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All companies doing business within the City of Atlanta must register their business with the City and the State – Georgia Tax Center.

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